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Alejandra Santamaría

My Story

What if working harder wasn't going to get me there?

Alejandra Santamaría seated in her office

For years, I believed what many ambitious people believe: if you want more, you have to do more.

And I did a lot. I graduated from MIT Sloan, built an international career, led businesses across the Americas, and achieved goals I once thought were beyond my reach.

But there were periods when I barely saw daylight. I left for work before sunrise and returned long after sunset. At one point, my circadian rhythm became so disrupted that I needed medication to restore it.

Worst of all, I got to a point where I was tired of trying so hard and seeing things change so slowly.

I knew I was capable of more, but I had started questioning my purpose, and I had lost part of the inspiration that always drove me.

Alejandra leading a team meeting, colleagues around the table and others joining on screen

I listened to advice. I received feedback.

I could see the person I wanted to be — but nothing was letting me become her at the speed I wanted.

  • Management programs.
  • Executive training.
  • Therapy.
  • Yoga.
  • More discipline, then more ease.
  • Personal development.

Until I stopped asking:

What else do I need to do?

And started asking:

How could I become her faster?

That became the obsession. And everything I had learned before — neuroscience, mental rehearsal, meditation — finally came together and helped me accelerate change from that point on.

Alejandra Santamaría looking straight at the camera

I surprised myself.

And the results followed.

I started seeing solutions I hadn't seen before. Making decisions I would previously have avoided. Walking toward challenges that scared me.

I grew businesses at rates that had seemed impossible. I found paths through problems others couldn't see. I stepped into bigger leadership opportunities.

Today

But more importantly, I liked the person creating those results: a present mom who enjoys her family, loves her work and takes care of herself.

Alejandra with Anthony and their three children outside the school gates
Anthony and the kids

Today, the people I love get the best version of me — not what's left after work.

Alejandra training on a spin bike at the gym
Training

I protect my health. I train.

Alejandra meditating with her eyes closed on a balcony above the city
Every morning

I meditate. And I genuinely enjoy the life I've built.

Why I do this work

And somehow, I am more ambitious than ever: now I want to support others to thrive in the same journey.

It is hard to watch people work relentlessly for business success and never quite get to thrive. Or burn themselves out reaching for their next business or their next level. Or build a career and pay for it with their lives.

This has become one of the most rewarding chapters of my life.

I've watched people who were stuck for months hit sales targets within weeks, land roles they had been pursuing, and change so visibly that clients and managers told them they barely recognized them.


Twenty-five years in consulting, private equity and leading $50M–$350M businesses taught me to find what holds a business back and see opportunities others miss. My own transformation taught me how to accelerate change in the person leading it.

I help successful leaders unlock the breakthrough they haven't been able to see — or to make happen — and become the person who naturally and continuously creates their next level. Sometimes the breakthrough is in the business. Sometimes it's in the leader. Most often, it's both.

Your next breakthrough shouldn't cost you your life. It should expand it.