The 7-Day Reset
Seven days to prove to yourself what you're truly capable of.
Learn more →Breakthrough strategist · Business leader
Unlock your next breakthrough.In your business. In your career. In yourself.
You've built success. You know there's another level — and right now, you're struggling to get there.
Maybe your business has hit a constraint. Your career has stalled. You can see the opportunity but haven't found the way through. Or maybe your professional success is coming at too high a cost to the rest of your life.
That's where I come in.
I help successful leaders identify what's limiting their next level and find the breakthrough they haven't yet been able to see.
I bring 25+ years across consulting, private equity and business leadership, combined with 10+ years coaching senior leaders, to work on both sides of the equation: the business breakthrough and the leader capable of creating it.
And we do it while you enjoy the process — building the clarity and energy to see possibilities you couldn't see before, while making more room for the work and life you love.
Your next breakthrough shouldn't cost you your life. It should expand it.
01 · What I believe
Your next breakthrough won't come from pushing harder.
If you're stuck, more force and effort often create frustration and exhaustion.
You can move faster — and with far more leverage — by:
01
Changing the strategy
02
Adjusting the execution
03
Evolving yourself — the leader
It may be a mix of all three. But ultimately, everything follows who you are.
Your beliefs. Your identity. Your habits. The standards you tolerate. The decisions you avoid.
And most of the time, we're closer than we think.
With the right focus and methodology, I've helped people change in weeks — even days — and create tangible results: doubling sales, winning new clients, becoming rainmakers, and enjoying their lives more with the people they love.
02 · Meet Alejandra
I don't teach from the sidelines.
I'm Alejandra Santamaría, General Manager of a leading global multinational, a present mom of three, and married to Anthony.
My experience gives me a unique perspective on creating growth:
- 8 years in consulting & private equity
- Creating accelerated growth and advising senior leaders across industries in Latin America and the US.
- 10+ years leading $50M–$350M businesses
- Building strategies, leading transformations and delivering results in complex environments.
- MIT Sloan MBA
I have a proven track record of creating breakthroughs:
- 30% growth in a market declining 2%
- Four years of decline turned into +9% growth in six months
- Hitting the sales target with ~30% of the portfolio under supply constraints
- Building the path from #4 to #1
And I live what I teach.
I'm constantly evolving into my own next level — creating bigger results while enjoying my family, protecting my health and my relationships.
03 · The programs
Four options. Three ways in.
Each one works on both sides of the equation: the breakthrough, and the leader capable of creating it.
Cultivating the Edge
Twelve weeks to build a life that reflects your full potential.
Learn more →The Private Track
Shaped entirely around you. The closer we work, the faster it moves.
Enquire →Mastering the Edge
For Cultivating the Edge graduates
Nine months to master the skills that help you continuously expand your edge.
04 · In their words
What changes when you stop running on autopilot.
Ale, thank you for creating such a thoughtful experience and for the genuine care you put into it. One of the things I appreciated most was seeing that you truly live the philosophy you teach. It never felt like you were simply presenting ideas. You embody them in the way you lead, communicate, and show up for others. That authenticity is rare, and it made a lasting impression on me.…
Natalia Nieto
The Reset brought me one great lesson: there is no perfect moment, and I am the one who has to take action. Exercises like journaling have kept me aware that if I want change in my life, I have to do things differently. Identifying my priorities has made me more conscious of my own capacity — of the fact that my dreams need action and a shift in energy. And even though I'm only beginning, the Reset lets me dream of new possibilities for my life.
7-Day Reset participant
I'm fairly skeptical of this kind of space, so I came to the Reset without high expectations. I did it because I know Alejandra, and I knew that coming from her, the content would be serious and well thought through.…
7-Day Reset participant
Ready for your next breakthrough?
Tell me where you are today and what you want next. I read every message myself.